Former Winner Samsung Drops to Number 2 Spot as Activia Becomes Most Shared Brand of 2014; Unruly Hosts Second Annual Video Sharing Awards
Wednesday, December 3, 2014 — Activia has been crowned marketing technology company Unruly’s number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup.
“La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung (4.3 million shares), and sports giant Nike (3.8 m), in third.
Each of the top three brands capitalized on the global popularity of the 2014 World Cup by launching videos during the year’s biggest sporting event.
Activia launched “La La La” just prior to the month-long soccer championship in May, while Samsung launched multiple videos to coincide with the event, including #Galaxy11: The Training (538,262 shares) and #Galaxy11: The Beginning (404,348 shares).