Nike’s ‘The Switch’ Is Most Shared Ad Of Euro 2016

Nike’s ‘The Switch’ is the most shared video ad from Euro 2016, according to new data released today by Unruly.

The video ad tech company has released a list of the top 10 Euro 2016 ads, ranked by the number of times they have been shared across social media.

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As we gear up for the start of the semi-finals of the European Championships this evening, we thought we’d take a look and see which adverts are taking home our coveted ‘most shared’ trophy.

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It’s officially 100 days to go to the Rio Olympics – and we could not be more excited here at Unruly. So as advertisers approach the final sprint, we thought we’d look back at the top 10 most shared Olympics ads of all time.

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With winter finally loosening its icy grip, March brought the brands out to play. While typically a good portion of this monthly round-up is dedicated to emotion-wrenching, handkerchief-necessitating content, the spring sunshine appears to have brought out the hopeful side in the world of online video advertising.

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For the advertising world, February is a month like no other. As NFL fans around the world spend January anticipating the pageantry of the Super Bowl, brands and creative agencies busy themselves working on their masterpieces. After all, winning the Super Bowl isn’t simply for football players.

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The Super Bowl is, well, the Super Bowl of advertising. Besides celebrating the abilities of muscle-bound giants to run into each other at full speed, Super Bowl weekend has also traditionally been a showcase for the biggest, flashiest and weirdest advertising the world’s biggest brands have to offer.

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With the big day less than a month away, the headline story is naturally: ‘Who is winning the Christmas ads race?’

Scrolling through the most-shared spots of November, festive is spirit is indeed everywhere, from small brands to big-budget behemoths. Whether you like your Christmas advertising sincere, silly, satirical or sweet, there is more or less something for everyone.

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This article originally appeared in Contagious.

A showcase of shiny gadgets and escapist fun defines this month’s round-up, with users in September flocking to share videos which highlight the best, brightest and, occasionally, blingiest spots the internet has to offer.

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This article originally appeared in Contagious.

There’s nothing like an unseasonably warm British summer to make every activity feel like exercise. Waiting for the bus? If the sun’s shining, it’s probably exercise. Staff meeting? If you’re sitting outside, it’s probably exercise. Drinking frosty ciders in the park while considering playing Ultimate Frisbee? Definitely exercise. (more…)

An ad for Disney Parks is the most shared ad of the year so far. “Disney Characters Surprise Shoppers”, an ad campaign in which unsuspecting mall shoppers are pranked by Disney characters, so far leads the race to be the most shared ad of the year after amassing more than 3.7 million shares since it was launched in February. It’s also the 9th most shared ad of all time.

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