Gravity Lights And Celebrity Flights: The Top 10 Most Shared Ads Of The Month

As temperatures dip and the state of global politics continues to keep blood pressures soaring, the advertising industry seems determined to provide some light relief.

In these gloomy times, October’s crop of high-sharing adverts is a sort of antidote: charming, brightly-coloured, and imbued with the blind optimism of a labrador puppy.

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An inventive month for online video advertising, September’s most-shared spots run the gamut, from moving documentaries to surreal sketches, product launches to surprising team-ups.

While no month in AdLand is ever exactly the same, this is undeniably the most varied bunch in a good while.

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With the Rio Olympics dominating the conversation, it’s no surprise that July’s top 10 most shared ads are feeling particularly sporty. Whether you’re in it for the athletic prowess or simply national pride, this month’s ads offers something for every kind of sports fan.

As predicted, Channel 4’s ‘We’re The Superhumans’ leads the pack, and rightly so. A kinetic and inspiring mix of athleticism, big band swing and perfect comic timing, Channel 4 have produced one of 2016’s best sports adverts in their ode to the Paralympics. Building on the success of 2012’s ‘Meet the Superhumans’, the television channel zipped ahead with over 1,200,000 shares.

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