John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries

December 1, 2016 – UK retailer John Lewis is bouncing with joy today after its 2016 Christmas campaign “#BusterTheBoxer” was named the most shared ad of 2016 by video ad tech company Unruly.

The two-minute video ad, which features an array of animals playing on a family’s trampoline at Christmas time, appears at the top of Unruly’s annual Top 20 Global Video Ads Chart after attracting 1,949,387 shares across social media. The ad’s performance since its launch on November 9 also makes it the 5th most shared Christmas ad of all time and the most shared John Lewis ad ever.

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