Viral Review: Sainsbury’s Charming Xmas Ad Will Leave You Feline Warm And Fuzzy

This article originally appeared in Marketing magazine

Sainsbury’s: ‘Mog’s Christmas Calamity’

Sainsbury’s entry into 2015’s ad race just dropped and, to pretty much everyone’s surprise, it’s a reboot of a beloved British franchise. Are we talking about Harry Potter? Doctor Who? The Magic Roundabout?