New data from marketing technology platform Unruly shows average CTR for mobile campaigns has tripled in 12 months; desktop engagement rates also increase in 2013.
October 15, 2013 – Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer.
That’s according to new data from marketing technology company Unruly, which found that video engagement rates on mobile devices have soared over the last 12 months.
Research from the global leaders in social video marketing found that the average click-through-rate on smartphones and tablets has more than tripled over the last year. The company also found mobile interaction rates have more than doubled over the same time period. Engagement rates on desktops also increased during the year, but not at the same rate as mobile.