18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly
NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic.
Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic, proud and inspired.