Microsoft Commutes & Mercedes-Benz Paints: 5 Ads You Should Watch Right Now

Every week Unruly scours the web for the latest and greatest bits of creative and then brings them together in this handy list so you can catch up before the weekend.

This week’s selection features plenty of tear-jerking moments – with ads from adidas, Mercedes-Benz and Budweiser all telling real-life stories.

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Every week Unruly collects the best and brightest ads from across the industry, and then puts them in a handy list so you can catch up on everything you missed before the weekend.

This week’s batch is full of some the biggest brands in the world, as well as one of this year’s first major Christmas ads.

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We all understand that limitations drive creativity, forcing us to overcome challenges and be inventive with our solutions. Nowhere is this more evident than Vine, whose short-form nature encourages brands to think outside the box.

That’s why we think it’s worth celebrating those brands that really ‘get’ the platform and can constantly surprise and impress us. So without further ado, enjoy our selection of the 6 best branded vines from May 2016!

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With winter finally loosening its icy grip, March brought the brands out to play. While typically a good portion of this monthly round-up is dedicated to emotion-wrenching, handkerchief-necessitating content, the spring sunshine appears to have brought out the hopeful side in the world of online video advertising.

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In celebration of International Women’s Day, Louise Tullin, Marketing and Communications Director EMEA at video ad tech Unruly, looks at the way brands are changing the way they advertise to women.

‘This Girl Can’. ‘Inspire Her Mind’. ‘I Will What I Want’.  These are the titles of ad campaigns, supporting products as varied as sporting goods and telecommunications. But what connects these promotions is that they represent a sea change in the role of women in the world of advertising. Advertising is slowly but steadily changing its treatment of gender roles, and the smartest brands are leading the charge.

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As the world’s leaders gather together at Davos this week to make the world a better planet, video ad tech company Unruly looks at how brands are increasingly using social good in their advertising.

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Vine has paved a whole new way for advertisers to communicate with their target audiences. After attracting over 40 million highly-engaged users in just two years, it’s already one of the most influential video sharing platforms out there.

However, it’s not always easy to grab consumers’ attention in just six seconds. So we’ve put together a list of six best branded Vines that won us over this week.

In this week’s round-up we have tablets floating in the sky and cookies catching our eye.

Enjoy!

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