What makes a golden Olympic ad? Big sports stars? A great soundtrack?
Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail.
Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.