Life Beyond The View: It’s Time For Advertisers To Rethink Measurement

Phil Townend is Unruly’s Chief Commercial Officer, APAC

The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising.

As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways. (more…)