Has The World Gone Live Stream Video Crazy?

Video live streaming apps like Meerkat, Periscope and You Now have started to dominate smartphone homescreens and are consequently capturing the attention of the massive mobile video market.

In the last couple of months there’s been an ever-growing buzz around these new live format video apps.

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Being famous for 15 minutes is so 2005. Try getting cut-through when you’ve only got 6 seconds to make an impression.

Nicholas Megalis, a musician, artist, author, self-proclaimed idiot and also an uber-popular micro video creator, has managed it.

Pegged as one of the early poster boys of Vine, Megalis shot to looping stardom in the early days of the short-form platform.

Since then his weird and wacky videos have a conveyor belt to the higher digital ground. But don’t think it’s just Vine he frequents, although his content on this platform alone has attracted an eye-popping 800 million loops.

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Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern.

Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns. Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.

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