Unruly’s Future Video Manifesto: How Publishers Can Beat The Ad Blockers

Trust in advertising is at all-time low. When we ran our recent Future Video Survey, we found that 97% of internet users don’t have complete trust in advertising, while half don’t have any trust in advertising at all. 

Some of the main causes of this was that two-thirds (63%) of viewers find it creepy when ads follow them around the internet, while 61% are annoyed and put off a brand when they are forced to watch ads. So it is any wonder that consumers are turning to ad blockers, with 90% of the people we surveyed admitting they would consider using ad blocking software in the future?