Viral Review: Volvo Gets Emotional For ‘Trackvert’ Tie-Up With Avicii

Volvo & Avicii:  Feeling Good

Rating: 8/10

In many ways, the viral ‘trackvert’ is the ultimate advertising innovation. A clever hybrid of music video and conventional commercial, the format allows all sorts of brands to subtly link themselves to massive music stars and benefit from their enthusiastic online following.

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