What Do Teenage Girls Think Of #Femvertising?

At Cannes Lions this year, Unilever CMO Keith Weed declared ‘the time is right for us as an industry to challenge and change how we portray gender in our advertising’. His message was backed up by the announcement of the FMCG giant’s UnStereotype initiative, and comes in the wake of a steady rise in empowering portrayals of women in ads. 

Brands like Always and Dove have been leading the charge in recent years, shifting their marketing efforts towards realistic representations of women and highlighting causes that champion gender equality.

(more…)

With everyone still dealing with #CannesComedown, we’ve rounded up the five best ads you might have missed from the last seven days.

This week’s selection is a summery bunch, with Tesco Mobile prepping us for a holiday, and Volkswagen encouraging us to play outside. We’ve also got a weird moment with a cat, an appearance from living-legend Danny Glover, and the return of the femvertising juggernaut #LikeAGirl. (more…)