Cannes Lions Round-Up: The Most Talked About Winners In Advertising

You have to hand it to Geico. Back in 2013,  the U.S. insurance company and its ad firm, The Martin Agency, managed to turn Wednesdays into a weekly celebration with its ‘Hump Day‘ campaign.

Now Geico has managed to turn a ‘pre-roll’ ad into a Cannes Lions winner. Yes, seriously!