Learn The Programmatic Lingo: Viewability Or View-Inability

Making sense of programmatic language can be tough. Especially when we’re faced with jargon, multiple words meaning the same thing, or varying definitions for a single word.

Sick of nodding your head in meetings then running to check what the latest acronym stands for? It happens all too often. That’s why we’re launching a new series “Learn the Lingo” to help programmatic buyers navigate the ever-changing digital ecosystem.

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