News You Can Use: Mobile Video Consumption Is Exploding Across South-East Asia

Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.

In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.

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This week the IAB released new research confirming that the application of its LEAN principles helps publishers monetize their content without turning off consumers and driving ad blocking.

As Unruly officially launches our UnrulyX Lab for publishers – an immersive deep dive into industry trends and challenges, including how to practically apply the LEAN guidelines – now feels like a good time to remember the importance of using these principles and understand what makes them successful.

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