10 Happy Ads From 2016 To Get You Through #BlueMonday

Feeling particularly sad today? Life getting you down more than normal? Are your cornflakes particularly soggy today? Your commute extra annoying?

Well, don’t worry – there’s a reason for it. That’s because today is officially  the saddest day of the year. Yeah, if you thought this week could not get any gloomier with Friday’s inauguration of Donald Trump as President of the United States, guess again. Back in 2005, Dr Cliff Arnall came up with a formula for predicting the saddest day of the year based on such things as the weather, debts, time since Christmas and motivation. And today’s the day.

(more…)

To mark World Food Day this Sunday, Knorr – Unilever’s largest brand – is cooking up a simple social recipe to raise awareness about the fact that 1 in 4 people around the world do not receive the right vitamins and minerals to lead a healthy, active life.

(more…)

This week brands looked ahead to the Summer Olympics, with Wednesday marking just 100 days to Rio 2016 – and we’ve got the ads to prove it.

This week’s round-up features a heavy dose of Olympic spirit, alongside the usual Adland oddities!

(more…)

This article originally appeared in Marketing Magazine

Knorr – ‘Flavour of Home

Rating: 9/10

Home may be where the heart is, but Knorr’s charming new spot looks to narrow that definition. A whole-hearted celebration of home-cooked meals and family connection, the ad posits more specifically that kitchen is where the heart is.

(more…)