Open-Tops & Fashion Flops: 5 Ads You Should Watch Right Now

It’s been a busy week in Adland as the biggest brands gear up for sporting success at the Rio Olympics. In fact, with so much going on, you might have missed some of the great bits of creative coming out of the brightest minds in the industry.

That’s why, every week, Unruly gathers up five of the best campaigns for your viewing pleasure. 

This week’s selection features an imaginative piece from Mercedes-Benz, Jack Whitehall doing his very best to embarrass a wonderfully deadpan Bradley Wiggins and the return of Dove.


Spokespeople who refuse to speak, beer-filled Bond boat chases and a football-themed aria. It could only be Adland!

There’s no one who loves watching the most awesome social videos on the planet than us. So after a week of trawling the Open Web for the most engaging and creative content out there, we’ve compiled a list of five best video ads so you can use your time on the net wisely…. like watching cute compilations of baby goats.


This article originally appeared in Contagious.

There’s nothing like an unseasonably warm British summer to make every activity feel like exercise. Waiting for the bus? If the sun’s shining, it’s probably exercise. Staff meeting? If you’re sitting outside, it’s probably exercise. Drinking frosty ciders in the park while considering playing Ultimate Frisbee? Definitely exercise. (more…)

Trends in online advertising aren’t always immediately obvious. Some months, brands will be favouring big budget celebrity endorsement, and others cheap-and-cheerful ‘prankverts’ will be in vogue. One week, humorous spots are the way to go and the next high drama is the only option.

However, the current trend taking online video sharing by storm couldn’t be less subtle if it tried. I’ll give you a clue: it’s fluffy, four-legged and so excited to see you.


This article originally appeared in Marketing Magazine

Kleenex: Unlikely Best Friends

Rating: 8/10

If Jane Austen wrote online advertising coverage in 2015, a sample post might begin like this: “It is a truth universally acknowledged that a brand in possession of an adorable animal video, must be in want of shares”.


You will not believe the trash talk coming out of these kids’ mouths in AdLand this week!

After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.