With the Rio Olympics dominating the conversation, it’s no surprise that July’s top 10 most shared ads are feeling particularly sporty. Whether you’re in it for the athletic prowess or simply national pride, this month’s ads offers something for every kind of sports fan.
As predicted, Channel 4’s ‘We’re The Superhumans’ leads the pack, and rightly so. A kinetic and inspiring mix of athleticism, big band swing and perfect comic timing, Channel 4 have produced one of 2016’s best sports adverts in their ode to the Paralympics. Building on the success of 2012’s ‘Meet the Superhumans’, the television channel zipped ahead with over 1,200,000 shares.