Viral Review: Justin Timberlake Steals The Limelight With Bizarre Ad For Tequila

Sauza 901: No Limes Needed

Rating: 7/10

Whoever said there isn’t room for the ultra-weird in advertising clearly isn’t looking hard enough. While the mainstream of advertising remains cozy, life-affirming and ultimately safe, there’s still space on the social web for whacked-out creatives to fly their freak flag.

Old Spice famously revived their public image with a wildly popular, long-running franchise of ads which basically drop-kicked rationality out the window and embracing the surreal. And we mean, really surreal. Meanwhile, the viral success of the Commercial Kings (a.k.a. Rhett & Link) shows that an absurd touch can help even the tiniest of brands. And God help you if a co-worker sends you Khanna/Reidinga’s spoof ‘Energy Noodles’.


Justin Timberlake plays a celebrity lime, angels lose their wings and Lionel Messi becomes Iron Man. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!