The John Lewis Christmas 2015 Ad Has Finally Landed

The most hotly-anticipated UK ad of the year has just launched online. 

There’s been rumours for weeks, but now the wait is over. John Lewis ads have charmed audiences around the world and effectively turned the holiday season into the Super Bowl of the U.K. If you’re not on the invite list for their movie like premiere at their flagship London store than the below should fill your festive boots.

Let the race to win Christmas begin.


It’s Chriiiissstmasss! No, really. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns.

But don’t worry, Unruly has been tracking the most shared Xmas ads since 2006 and, using data collected by our Unruly ShareRank algorithm and our Unruly Custom Audiences platform on some of the biggest hits of 2014, we have come up with some content and distribution tips on how to create the perfect Christmas campaign.


Getting into the Christmas spirit? We certainly are here at Unruly. And with good reason, John Lewis’s annual festive offering is just around the corner and we could not be more excited.

Will the UK retail store be the talk of the web this year? Or will another contender once again claim the crown? With Waitrose and Sainsbury’s among many brands plotting to take the Christmas No.1 spot this year,  one thing is for sure, it’s going to be competitive.

But before we look ahead, we thought it would be good to look back at least year’s crop of holiday adverts and see which ones made it to the top of the Unruly Christmas tree.

That’s right, using the Unruly Viral Video Chart, we have compiled a chart of the top 10 most shared Christmas ads from around the world in 2013.

It’s quite a list, with retail stores surprisingly not having it all their own way.