Unruly Brings Emotional Targeting To Video Advertising In Japan

  • Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific
  • New Balance first brand to use emotional targeting in Japan; sees 113% increase in campaign completion rate, 135% increase in brand awareness

TOKYO – December 7, 2016 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly EQ Targeting uses data from the company’s content evaluation tool, Unruly EQ™ – created using over 1 million consumer data points – to target the consumers most likely to engage emotionally with a video, leading to increases in earned media, brand recall and purchase intent.


  • Unruly provides Japanese marketers with comparative data-driven insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitors

  • Data finds Japanese consumers among the hardest audiences to engage in the world – viewers in Japan are less likely have a strong emotional response to video advertising

TOKYO, Friday, July 29 – Japanese consumers are among the hardest to engage emotionally using video advertising. That’s according to data from Unruly Pulse – a new dashboard launched in beta today by video ad tech company Unruly.