Ken Suh on trust, emotions and making Unruly UNstoppable!

This week we sat down with Ken Suh from our New York office to talk about trust in advertising, the power of emotions, and what life is like as a COO at Unruly.

Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly?

I am the Global COO at Unruly and am based in New York. I have been with Unruly for four and a half years.

Q: How did you find out about Unruly?

I learned about Unruly online and also from colleagues in the industry.  Back then, I met the co-founders and I knew this was a very special place as soon as I met them.

Q: What notable roles did you hold prior to Unruly?

I worked in digital media before Unruly at companies including ABC News, MTV, and AOL. Before I worked in media I obtained my graduate MBA degree. Before that I spent some time working in finance.

Q: What draws you to the type of work you do?

I love the fact that Unruly is on a mission to transform advertising for the better! The team and culture here are the biggest difference makers for me.

Q: With trust being a huge talking point recently what does trust mean to you?

Trust is critical not only with our clients but also within teams. If you trust that I am doing everything I can to my best ability, then I am free to take risks, think big, and execute as best as I can and vice versa. Brands trust that we know more about their audiences than others do given our unique emotional targeting approach.

Publishers trust that we are providing them the most relevant video content for their users. I strongly believe that trust is one of the main driving factors that keeps, both brands and publishers, wanting to work with us again and again. This is what I hear when I’m speaking to publishers in meetings, at conferences and out on the road.

ken on stage at prog IO

Q: Tell us about something you’ve learned while working at Unruly?

I’ve learnt so much at Unruly and continue to learn everyday! Unruly has taught me to become extremely goal-oriented, the importance of teamwork, and strong accountability. The company’s culture is like nothing I have ever experienced and it’s really great to see how it continues today. People gravitate to Unruly from all over the world and it’s been really amazing to see that.

Q: What are Unruly doing to tackle Fake News?

Unruly is focused on working with premium publishers who create real content. Our Verified Marketplace in UK is a great example of how we partner with quality publishers and promote their offering to brands. Quality continues to be a priority at Unruly as 85% of all video delivery is on Comscore 1000 websites globally!

Q: How are Unruly building trust with their consumers?

I love how Unruly works to provide polite placements to consumers. All our formats are user-controlled and provide the greatest flexibility for consumers to interact if they so desire. Consumers are also all humans who are full of emotions, and continuing to understand emotions, and how it impacts our behaviours, is a fascinating area of exploration that Unruly continues to lead.

Q: It’s the weekend: what do you like to do in your spare time?

My weekends are packed with the family, shuttling them to sports practice, music lessons, and play dates around New York City. I also enjoy following sports of all types (including soccer/football), especially when it comes to my Chicago-based sports teams!

Q: What makes you believe in the work you do at Unruly?

Our mission hasn’t changed from day one, and neither has our culture. Meanwhile our teams have evolved and grown. I truly believe that together we can do anything! My advice is to everyone at Unruly is to keep learning, growing, finding areas of exploration, and most importantly, have fun doing it! If we continue to do this nothing can stop us!

This week we sat down with Sadie Spooner from Unruly’s New York office to talk about trust in advertising, Unruly culture, and what life is like as a Partnerships Lead.

“When bad actors are being called out it must be scary for some, but it’s a huge opportunity for a company like Unruly”

Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly?

Hello! I’m Unruly’s partnerships lead in the US, based in our New York office. I help grow Unruly’s US business by overseeing commercial relationships with key partners. This includes our biggest advertiser, and our parent company News Corp.

Q: How did you find your way here?

I had a friend who worked at Unruly and loved it, so I had to check it out! When I came to London to interview for a role, I had never seen people walking around an office in jeans and trainers before! Not to mention all the exposed brickwork and an office pug! Everyone at Unruly seemed to genuinely love and care about their jobs. It clicked for me that life didn’t have to be all suit jackets and filing cabinets, so I made the move to Unruly. It was definitely daunting at first going from the most digitally savvy person in the room to the least, but I loved it.

Q: What notable roles did you hold prior to Unruly?

I started life on the advertiser side, graduating in marketing and working as a marketing manager for two national house-builders in the UK before joining Unruly. It was fun, I got to drive around the country doing the marketing for our housing developments and putting together show homes in beach towns, country villages, and big cities like Manchester and London. A lot of what I learnt translated across to my role at Unruly. I was responsible for hiring and managing our ad agencies, and choosing vendors, so I knew what a marketer was looking for in a partner before I joined Unruly.

Q: What draws you to this type of work?

Well for a start, this industry is fascinating. Did I dress up as an advertising salesperson when I was five? Obviously not (pop star). But the longer I’ve worked in this industry and the more I’m exposed to our leadership and decision making, the more I’ve realized we’re one of the good players. We’re building products that work for users, driving trust in advertising, supporting quality journalism, and doing right by advertisers, and that is fulfilling.

When bad actors are being called out it must be scary for some, but it’s a huge opportunity for a company like Unruly, who are committed to making advertising better. Personally, getting to work alongside powerful, historic brands like the Wall Street Journal, and making deals with the most sophisticated and discerning advertisers, is very exciting.

Q: With trust in advertising being a huge talking point recently what does it mean to you?

As a base line (and this should be obvious) if a company lies or doesn’t hold itself accountable for something that was misleading, it’s not a trustworthy partner. As a layer above, it should be possible to trust another business to do everything in its power to protect your reputation when you work together. I think that’s quite a difficult kind of trust to achieve in our industry, and that’s the type that gets broken when brand safety is lax, or controversial tactics are used without permission. Due to its rarity, I think that kind of trust isn’t talked about enough and is generally an undervalued component of a business partnership. However I think that’s beginning to change.

Sadie drinking a coffee in the Unruly New York office

Q: Tell us about something you’ve learned while working at Unruly.

I’ve learnt a huge amount about productivity from Unruly. This company is great at encouraging you to think about more productive ways of working like standing or walking meetings, setting clear meeting goals, and stand ups. It sounds simple but I feel like I’m three times more productive since being more cognizant of the way I’m working.

Q: What are Unruly doing to tackle fake news?

We’re in a very good place to tackle fake news. Literally, we’re in the same building as the Wall Street Journal! By working closely with our News Corp publisher partners we’re funding real journalism. One of the first steps we can take to fight fake news is to stop fake news being funded.

At Unruly, we are in a position where we can be picky with who we work with. We have always been stringent about the websites our ads appear on so we have no weird legacy long-tail sites. It’s much harder to catch and deal with on user generated websites like social networks and YouTube, so I think the right thing is happening. Pressure from advertisers and more premium businesses like News Corp will hopefully encourage those guys to step up their game and do what they need to do to.

Q: How does Unruly build trust with its customers?

We’re a company taking trust in advertising seriously, it’s not just our vision to be the most trusted marketplace, we’re injecting transparency into our comms with clients and engaging with advertisers about what trust in advertising means to them.

We recently held a Trust Talks event here in NYC with panels on the subject of trust in advertising, and transparency in programmatic buying. It was so interesting to get the views of panelists from ad agencies, advertisers, ad tech partners, and publishers and a lot of healthy disagreement! Another one is happening in London next month which I’m really looking forward to! We also just launched U7, a client council of the biggest heavyweights in our industry, which is designed to help clean up the advertising industry by making practices more transparent.

Q: Enough about work. It’s the weekend: what do you like to do in your spare time?

When I’m lucky enough to have a free weekend in the city it’s usually brunch with friends, a lot of walking around the city, maybe some shopping and later on bar hopping. After over two years of living in New York I’m still in awe every time I look up Lexington Ave and see the Chrysler building behind rows of yellow taxis!

Want to join the Unruly family? You’re in luck, we’re hiring! Check out our job page for the latest roles!

One of the things we care about at Unruly is encouraging diversity across the business.

Recently, inspiring Unrulies Sarah Young and Hannah Mackaness were approached by Sky and asked to do an interview on what it’s like to work somewhere where diversity and inclusivity are celebrated.

The pair loved the conversation that spurred from the interview, and asked if they could re-film it so that it could be made available for anyone to watch.

During the video the pair speak about the ProDev teams approach to diversity and inclusivity. They also speak about the changes they put in place that allowed the team to double the amount of women working in it.

The pair also talk about the journeys that brought them both into ProDev, and the impact that support for inter-team transitions has had on the team as a whole. 

Pop your headphones in, sit back, and find out more about the amazing Unruly ProDev team…

Does Unruly sound like somewhere you’d like to work? You’re in luck! We are hiring for new positions across the world! Take a look at which roles are currently available.

Many say premium publishers have been disintermediated from their audiences by programmatic buying and selling. However, since GDPR  landed, browsers have clamped down on 3rd party cookies and initiatives like ads.txt and ads.cert have taken a hold. The practices adopted by the buy side to find premium audiences are being challenged and publishers are very much back in the driving seat.

At our Unruly Trust Talks: The Great Programmatic Debate coming up in the UK, we decided to take a look back at last month’s one in New York where Unruly COO Kenneth Suh spoke to Chris Guenther, Global head of programmatic at NewsIQ, Brendan Cleary, VP of Programmatic Sales at The Guardian, and Rachel Tuffney, Head of Financial Vertical Sales at Dow Jones, to find out their thoughts on this matter.

Has programmatic changed your business for better or for worse?

Rachel Tuffney (RT): For us at Dow Jones, programmatic is an enabler. We always have to go back to what the consumer wants. When programmatic first started out it was all about ad networks and cheap CPMs. It has evolved so drastically now, and with the application of AI, I think there is a lot of opportunity. Having worked for publishers for the past 20 years, I really think this is an exciting time for our industry. In the past six months there’s been more change than there has in the past five years!

Chris Guenther (CG): I think from the client perspective it’s great. It has given them the ability to manage campaigns more seamlessly across multiple publishers, and get the results in a cohesive manner. I’m not saying it’s perfect, but if you think through what digital is supposed to be about (accountability and ease of transaction) then programmatic is helping the industry to achieve this.

Brendan Cleary (BC): I think it has changed for the better. Granted there are some issues, however there are no other industries that enable businesses to monetise on sold inventory as seamlessly as we are able to do now.

Kenneth Suh (KS): What we’ve noticed at Unruly, within the world of programmatic advertising, is that sometimes it seems like it levels the playing field. This means there is a premium to be paid for premium publishers pre-programmatic. One of the growing issues we see is where buyers have a block list and as long as you’re not on the block list your content is seen as fine. This can devalue your property in a way that you may not have wanted it to.

What issues do you see premium publishers who invest lots of money and time in maintaining a level of premium content for their audiences facing?

RT: From our perspective, The Wall Street Journal has been a membership site since 1997 so for us we’ve always had a different revenue stream coming in. The data we collect and offer from a first party perspective is extremely valuable. We have a very wealthy audience, and everybody wants to be in front of that audience. As a result there is a premium associated with that.

I oversee the financial services which is a very select audience for brands to try and get in front of. It’s also not just about being in front of audiences. There’s also huge value in being associated with premium brands. Being aligned and partnered with The Wall Street Journal has a lot of value.

CG: When programmatic first started, everyone bought into impressions and that’s why it didn’t matter about the exchange. As long as you had the lowest CPM and you got a good number of impressions people were happy.

Now that there are so many complex insights and measurement tools, people have realised that although their impressions are high, it doesn’t mean that their ads are being shown to the right people. Brands are also now concerned about ads being shown in environments that they don’t want to be associated with.

With new tools we are able to start to understand more about audiences. It’s still not perfect but it is moving in the right direction. I think that that’s why we are seeing high DSP in premium environments. With the combination of premium content and a good site experience you definitely get a better result than just not really caring where your ad ends up.

panel talking about programmatic at trust talks in New York

How are we going to make programmatic easier for people?

RT: There is so much going on within the programmatic space. With so many different companies working independently, it’s difficult to know where the real issues lie. If we want to improve programmatic we all need to start working together better.

CG: First of all there’s the complexity of the adtech stack. There are players within the ecosystem who thrive based on the complexity and based on the lack of transparency. So how do we remove these players? Ultimately the people with the most influence on the buy side who are the ones with all the money. They need to choose the right path and the right partners. We can then start to remove some of those bad players.

However, you need to be careful when simplifying your adtech stack as it could mean that you are working with a player who has too much influence in the market. One that is very much focused on black box, and not having a fair auction process. We need to figure out how to find the middle ground between too much complexity and too little complexity.

How do you view Google, Facebook and Amazon, and how do they fit in with how you run a successful business?

CG: As a publisher it’s our responsibility to not be complacent and not just go with the easiest partners. If you are primarily working with these companies you need to be monitoring them and their services, and understanding how they are affecting your business and the wider industry.

BC: I think businesses just need to make sure they are working with a variety of different companies and services. Putting all your eggs in one basket means that a change in an algorithm could end your business!

Get in touch to find out more about our verified marketplaces, brand safety shield and programmatic offerings.

On this week’s episode of the Unruly Home Show Live Leo Bernard talks to Honda’s Marketing Manager, Benjamin Neu, about their robotic lawnmower, and how connected devices are branching out from the home into the garden!

Check out previous episodes of the Unruly Home Show Live.

We’re carrying out a set of interviews with our ProDev team to find out what a day in the life of an Unruly developer looks like. This week we sat down with our Agile Coach Qaiser Mazhar to chat about his agile journey, becoming a father, and his love for gardening!

Q: Hi Qaiser, first of all, could you introduce yourself and tell us a bit about what you do?

QM: Hey, I’m Qaiser Mazhar and I’m the Agile Coach at Unruly. I’ve been here for almost six months. I coach teams and individuals at Unruly to harness the benefits of agile principles and practices through a variety of ways including games, workshops, catch ups and meetings. I’ve also been known to write a line or two of code!

Q: How did you end up here?

QM: I found out about Unruly a long time ago when I attended XP meetups at the old offices. I used to also see Rachel Davies, Unruly’s former Agile Coach, at conferences and events.

I heard about the Agile Coaching role at Unruly through a headhunter. I was due to start at a different company shortly after hearing about the role, but when I found out that it was for Unruly, and that Steve Hayes had recently become the new CTO, I knew this was an opportunity too good to pass up! Steve worked at Goldman Sachs around the same time as me, which is where I discovered that Steve was an agilista.

Working at a company where the founders built agile into its DNA is really rare. I’m excited to see what we can achieve!

Q: Tell us about life before Unruly…

QM: I’ve always been a big techie at heart! I started my career off as a software engineer at Goldman Sachs where I helped the company navigate the 2008 financial crisis using XP and lean practices.

From Goldman Sachs I moved to Rightmove where I worked in a split role as a Technical Lead and Agile Coach. I helped Rightmove transform their legacy tech and practices so that they were fit for the future. This was one of the most challenging, but rewarding experiences of my career to date. Echoing Rightmove parlance: in Agile, I had found my happy!

With success in digital transformation, I decided to take on a bigger challenge and so I joined Marks and Spencer as an Agile Coach and Delivery Lead. There was always amazing value to generate from supporting and growing multiple development teams, to improving communications between departments and supporting leadership teams. It wasn’t just any job, it was an M&S job!

Q: You’ve been on quite a journey! What draws you to this type of work?

QM: Working in a place where you can take a real-world problem, and turn it into an opportunity to create something that can improve the lives of millions of people on a daily basis is something I’ve been consistently drawn to in my career.

Moving from a Developer to an Agile Coach was a difficult choice but being able to support individuals, teams, and the wider business with their short, medium and long term challenges is incredibly rewarding. Working with everyone to cultivate a safe and sustainable environment where all Unrulies have a clear purpose, a pathway to mastery in the things we do, and the autonomy to get on with the task at hand is a continual process of improvement that is so varied that I am always learning and growing.

Q: How would you explain your job to your grandparents?

QM: I help my friends at work to discover and experiment with things that could help them work together better, delight our customers more often, and grow as a company in the long term, whilst having fun along the way.

Q: Tell us about something you’ve learnt while working here?

QM: I’ve learnt that not every fridge in the office is what it seems! (Editor’s note: Qaiser’s right, some of fridges have special properties!)

Q: Do you put your skills to work outside the office?

QM: I’m a London Java Community Associate, which is the steering group for the largest Java community in Europe.

Q: Got any side hustles?

QM: I used to have a side hustle in the recruitment tech space before joining Unruly. Becoming a new father and the fast pace of my day job meant I had to put that to bed.

For fun, I am considering creating an open source android app that combines elements of multiple productivity techniques alongside agile and lean practices. It’s on my to do list!

Q: It’s the weekend: what are you doing?

QM: My wife and I spend most of our weekends running after our son at activities and events! I love catching up with friends and family over coffees and dinners, and at home we’re keen gardeners so we spend most weekends working on our veg plot.

Q: What kind of challenges do the developers at Unruly tackle?

QM: There are always so many great ideas that our developers could be working on. As we grow parts of our business, some of our teams focus around scaling up our services so we can meet the increasing demand for existing services. We have teams that are focussed on thinking about future opportunities in areas like machine learning and big data. Then there are others building new features in existing services to break into new markets. It’s all very exciting and I’m always blown away by the things our developers do in their 20% learning time too!

Q: What do you enjoy most about your job?

QM: Working at Unruly during a time of massive growth is really interesting as an agile coach. Helping our teams scale, but still retain agile values by figuring out new ways of collaborating, prioritising and delivering value is really fun.

Q: And finally, what music do you listen to whilst working?

QM: I’m usually working with other people around the office but when I do have my headphones on I’m listening to Chillstep.

Want to join the Unruly family? You’re in luck, we’re hiring! Check out our job page for the latest roles!

Meet some other members of the ProDev team!

We recently sat down with Alex Wilson from our ProDev team to find out more about the day in the life of an Unruly developer. Find out more about the projects, the people, and above all – the best music to listen to while coding. 

Q: Hi Alex, first of all, could you introduce yourself and tell us a bit about what you do here at Unruly?

AW: Hi! I’m Alex Wilson, and I’ve been at Unruly for almost six years, working in the Product Development team.

During my time at Unruly, I’ve held a few different roles and currently work as the Team Lead for our Shared Infrastructure Team. Our team look after shared systems, and try to act as a force-multiplier for other development teams so they can work on their own domain-specific problems.

How did you find out about Unruly, and what you did before you got here?

AW: I did a short summer internship as a software developer for another ad-tech company, but Unruly is my first “proper” job. I found out about it through a friend I went to University with. I finished University on Friday, moved to London over the weekend and started on Monday. I was still doing corrections for my master’s dissertation during my probation period!

Q: Wow! A very quick turnaround! What do you enjoy about the work you do?

AW: I’ve always liked solving problems and supporting other people, and I get a huge kick out of making processes faster and removing blockers. The shift to becoming a team leader was a big change but I’m enjoying spending more time thinking about long-term sustainability and improvements, whilst at the same time enabling a fun and safe learning environment for my team.

Q: How do you put your skills to use outside of work?

AW: I spend some of my time outside Unruly volunteering my software development skills for Democracy Club. They are a community working on making elections in the UK much easier for people to navigate, and cover all aspects of the electoral process, from being able to find your polling station on election day, to seeing who is running for a position and their policies.

Q: Everyone loves a side hustle. Tell us about yours:

AW: A particular interest of mine is ‘small data’ (data sets of curious or niche information). I maintain a database of Strictly Come Dancing results and contestant data, and have contributed to OpenBenches ( which is an index of memorial benches around the world.

We get Gold Cards, also known as 20% Time, in Product Development to work on things that we are interested in, and I recently built a small open-sourced web-app called MapDrop to help me accumulate locations of interesting things. I can drop and label a pin at my current location, and then download them all later, or view them on an interactive map.

Q: It’s the weekend: what do you like to do in your spare time?

AW: I don’t like being indoors too much, I usually spend my time walking around London’s many canals and small rivers, sticking my head into small cafes, and exploring museums. I make sure I take a day off every year to go to the Science Museum and check out their latest exhibits!

I’m also a huge fan of fantasy novels, and when it’s cold and miserable outside there’s nothing like burying myself in a good book or binge-watching a box set. I’m currently working my way through Terrace House which is a really addictive Japanese reality show!

Q: What kind of challenges do the developers at Unruly tackle?

AW: The problem we face time and time again is making sure that we’re still building the right thing, in the right way, to solve the right problems at the right time.

We’re an XP development company at our core, and a lot of our thinking goes towards tuning and improving our prioritisation processes.

We also have to make sure that we’re giving enough time to innovation and research, without compromising on our continuous delivery ethos.

Any and every single person at Unruly can make a difference to our business. In ProDev alone, a couple of Gold Card projects have been spun out into revenue-driving products, or helped the wider business save time that was previously spent on mundane tasks.

Q: Finally, the most important question! What music do you listen to whilst working? Do you have a specific work playlist?

AW: It tends to be all over the place, anything from the Nightvale Presents podcast network to whatever’s currently in the charts, to classical choral music, but I’ll always have a soft spot for pop!

Want to join the Unruly family? You’re in luck, we’re hiring! Check out our job page for the latest roles!

Meet some other members of the ProDev team!

Dr Douglas ‘Data’ McIlwraith is Unruly’s resident data scientist. If you want to know more on machine learning, experimental methodology or ad optimisation, Dr Doug is your man. Aside from his work with Unruly’s Product Development Team, he’s also helped bring the world’s most prestigious AI and data conference to London. We sat down with him to find out more…

MS: Hi Doug. Can you tell us who you are and what you do here at Unruly?

DM: Certainly! I’m Dr Douglas McIlwraith, resident data science consultant for Unruly. I support all aspects of data science across the company – from working with our product development team on machine learning pipelines for advert optimisation, to helping our UnrulyEQ team develop the best experimental methodology. There’s so much to do, and we are only just scratching the surface of what’s possible.

MS: Talk us through a typical day.

DM: My day-to-day role is pretty varied, but it’s always focussed on pushing ourselves to make the best use of our data, and to create the best data products in market. I typically work with all areas of the business on this, from members of the executive team to product managers, software engineers, data engineers and other data scientists. It’s all about highlighting the possibilities of best practice in data science and allowing us to make the best product decisions so that, ultimately, we can go to market with the best data products in video advertising on the planet!

MS: Talk us through your connection with KDD2018. What is it?

DM: Sure! So KDD stands for Knowledge Discovery and Data Mining. It’s widely recognised as one of the leading global meetings in the areas of machine learning, artificial intelligence and data science. It attracts up to 3,000 attendees with some of the most well recognised names in these fields.

Every year it moves to a new location, and cities are invited to bid to host the event. Two years ago, and with the support of the Unruly founders, I got together with Duncan Ray from Hackney council to place a bid for the event. I was blown away when I heard that we’d beaten some unbelievable competition to bring the event to London for the first time. I have a chair on the organising committee and I’ve worked closely with the other members to make this event the biggest and best data science meeting in it’s 24 year history!

MS: Sounds impressive. So what makes KDD2018 such a big deal, and what kind of issues will be discussed?

DM: KDD is so important because it is a truly interdisciplinary and applied research meeting. It’s not just theoretical insights, you’ll also get to see these ideas applied to massive datasets as well. Google, Facebook and Amazon are all regular contributors, and have a huge presence in our exhibitors hall. It’s really the best place to see the latest advances being worked on by the tech giants.

MS: Why should ad and media people pay attention to KDD?

There’s always a significant focus on advertising and media. I’m particularly looking forward to an invited talk by Dr Suju Rajan, Head of Research at Criteo who is going to discuss the technical challenges of computational advertising at scale. Criteo have been been making groundbreaking advances over the years, so just to hear their take on where we are now will be extremely valuable.

Suju is also running an amazing workshop called AdKDD: it’s a whole day dedicated to data science for computational advertising. There are also some really interesting advances in the areas of header bidding and optimal allocation of inventory from an SSP perspective in the main conference track, not to mention the Data and Journalism workshop that I’m organising.

MS: What’s the story with the workshop?

Dan Gilbert, who is Director of Data at News UK, and I joined forces to propose a whole day workshop on data in the media, as it seemed appropriate given the large number of media organisations in London. We ended up broadening the scope and joining up with other experts in the field to cover journalism as well. Now we’re working with organisers from Bloomberg, Darmstadt University, Zeit Online, IBM and the University of Illinois. We’ve got some great keynotes lined up. I can’t wait to hear what Maria Mestre from Factmata has to say about their work on fake news detection. It’s exceptionally relevant right now as advertisers are keen to ensure that they are not associated with poor quality content.

MS: What are you most looking forward to about KDD?

DM: I’m really excited about Deep Learning Day, which is a new initiative. They’ve got Andrej Karpathy, Director of AI Tesla giving a talk, so if you want to learn about the latest advances in self driving cars, this could be your chance. There are many, many other exceptional speakers, but Nobel Laureate Alvin E. Roth is definitely worth calling out. He won the Nobel Prize in 2012 for “for the theory of stable allocations and the practice of market design”. This makes him spectacularly well qualified to deliver his keynote ‘Market Design and Computerized Marketplaces’. Given the growth and ubiquity of new marketplaces that are facilitated by smartphones, think AirBnB, Uber, Deliveroo, Didi etc, this is a really timely talk that I’m sure will be extremely illuminating.

MS: Finally, data science rules because….

DM: Data science rules because it has so much potential to be disruptive and transformative. We are seeing huge, positive advances in so many businesses and business verticals that have been enabled by access to the vast quantities of data we generate. It’s such an exciting time to be involved in the field. I’m really looking forward to pushing ahead at Unruly and seeing how we can use data science to provide the best experience for our clients and users.

Meet some other members of the ProDev team!

Unruly’s series #TheStartupShow was back with a bang this week as Unruly co-CEO Sarah Wood spoke with Jess Butcher, Co-Founder of Blippar, one of the most exciting apps in visual discovery and AR!

The show runs on live streaming app Blab, in which Sarah chats with startups, entrepreneurs and academics about some of the challenges of setting up your own business.


Unless you’ve been hiding under a rock in outer space with industrial noise-cancelling headphones on for the past two months then you’ll have heard that Lexus created a hoverboard. No, not like one of those fakes that got our hopes up and then smashed them to pieces over the years.  A real life hoverboard that Marty McFly would be proud of. You know, one that actually hovers.