5 International Women’s Day Ads You Should Watch Right Now

It’s International Women’s Day – and individuals and organisations around the world are celebrating the achievements and progress made in gender equality, and the work that still needs to be done.

In honour of this, we thought we’d highlight some of the best campaigns we’ve seen around this year’s #IWD. Many of the ads you will recognise, like the return of the awesome #ThisGirlCan campaign, but there’s also welcome surprises from Benetton, Western Union and more.

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Vodafone: Connected She Can

International Women’s Day is here and, along with the moving tributes, political stances and inevitable Twitter jokes, there is always the curious question of what brands ought to do on a day like this.

Different brands have responded to this question in different ways. For its International Women’s Day campaign Vodafone has released two ads – ‘Connect’, which is airing internationally, and ‘ReConnect’, aimed at the UK – both of which highlight the lives of women, struggling, triumphing and everything in between. (more…)

One of the most powerful ads launched in conjunction with this year’s International Women’s Day is P&G’s “#WeSeeEqual”.

The video, created by the agency behind the highly successful “#WomenNotObjects” campaign, tries to shatter traditional gender stereotypes using footage taken from user-generated videos partially sourced by Storyful.

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Amsterdam, Wednesday 8 March 2017: Today, Inspiring Fifty reveals the names of the fifty most inspiring women European technology in 2017. Inspiring Fifty is an not-for-profit that aims to increase diversity in technology by making female role models more visible.

Recent ground breaking research by Microsoft shows that girls cited a lack of female role models in STEM as key reason they didn’t follow a career in the sector. That underlines the importance of making role models more visible and inspire others to become active role models too.

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Sport England’s triumphant #ThisGirlCan ad campaign returns this week, just in time for International Women’s Day. The campaign has been relaunched as part of a partnership between Sport England and Sport Relief, which kicks off on March 18.

The #ThisGirlCan campaign first aired in January 2015 and, after being heavily praised for its empowering message, went on to win the inaugural Glass Lion at the Cannes Film Festival.

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Today marks International Women’s Day, a global day to ‘celebrate the social, economic, cultural and political achievements of women’. Started in 1909 by the Socialist Party of America, this movement has set out an actionable pledge to drive change.

The pledge is a great framework for any organisation that wants to build a supportive environment for women. At Unruly we have built an inclusive and diverse environment, 48% of Unrulies are female.  Below are some examples of the practices we’ve adopted and in the spirit of #sharingthelove, we’d love to hear what you’ve been doing too!

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