Brands Account For 40% Of The Top 1,000 Most Shared Instagram Videos, Reports Unruly

Marketing technology company launches new product set for brands looking to extend their 15 seconds of fame across the Open Web. SAN FRANCISCO, NEW YORK, LONDON,  – October 23, 2013 – Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly.

The social video marketing platform found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric and Red Bull – feature on the Unruly Viral Video Chart’s top 1,000 Instagram videos, despite the Facebook-owned mobile app only adding video functionality in June.