Unruly Brings Emotional Targeting To Video Advertisers Across India

  • Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad

MUMBAI / DEHLI – 16 November, 2017 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers across India connect with consumers most likely to emotionally engage with a specific ad.

Unruly Custom Audiences (UCA) uses data from the company’s content evaluation tool Unruly EQ™created using almost 2 million consumer data points – to target people most likely to engage emotionally with a specific video, leading to increases in earned media impressions, brand recall and purchase intent.

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  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement
  • Data finds that Indian audiences are the most likely to buy a product after watching a video ad, with a reported purchase intent of 69%

MUMBAI / NEW DELHI – Friday, January 13, 2017 – Indian consumers are the most likely to purchase a product after watching a video ad.

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  • New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads
  • Launched in partnership with Affectiva and Moodagent, Unruly EQ also validates if ads are authentic and consistent with brand values
  • Reprise Media India and Ogilvy & Mather the first to use new tool in India

NEW DELHI – Wednesday, November 30, 2016 – Video ad tech company Unruly today launches a new content testing tool that allows Indian advertisers to analyse the authenticity of their video ads.

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  • News Corp-owned video ad tech company moves into new offices in New Delhi and Mumbai offering both managed service and programmatic distribution for brands and agencies
  • Unruly’s mobile ad formats help advertisers connect more effectively and authentically with audiences across India

NEW DELHI, MUMBAI – Tuesday, October 11, 2016 – Video ad tech company Unruly today continues its rapid global growth by expanding into India.

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