Unruly Hosts IAB’s Social Media/Native/Content Committee Meeting in New York City

The convergence of native, social and content are creating new and exciting opportunities for the digital industry, especially on mobile

Unruly welcomed the IAB for the inaugural meeting of the newly created Social Media/Native/Content Committee in our Future Video Lab in New York last week.

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Outstream video ads grew 440% during the first 6 months of 2016, meaning the formats now account for 40% of all digital video spend.

According to the PwC / IAB UK Digital Adspend report, UK video ad spend grew 67% in the first half of the year while overall digital spend rose 16.4% – the highest first half growth for two years.

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APAC digital marketers need to up their measurement game. At least, that’s the message from IAB Singapore, who this week released a series of guidelines aimed at digital marketing professionals across Southeast Asia.

The world of digital video is booming, with global video ad spend expected to increase 34.6% to $17.68b in 2016 (source: eMarketer), while in SEA 40-45% of all online video is predicted to be delivered programmatically by the end of the year (source: TubeMogul).

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This week the IAB released new research confirming that the application of its LEAN principles helps publishers monetize their content without turning off consumers and driving ad blocking.

As Unruly officially launches our UnrulyX Lab for publishers – an immersive deep dive into industry trends and challenges, including how to practically apply the LEAN guidelines – now feels like a good time to remember the importance of using these principles and understand what makes them successful.

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We’re only 22 days away from Cannes Lions 2016, and another week closer means another post in our Cannes Countdown series. Last time we looked at the ads that might take home gold, but what about the events, sessions and conferences that make up the rest of the week?

Cannes is full of more speaker slots, learning experiences and seminars than you can shake a golden lion statue at, but how do you know which ones REALLY matter? We’re here to help. (more…)

Ad blocking continues to be a threat to any publisher who relies on ad revenue. The use of ad blockers increased 41% last year (source: PageFair), and with data from Unruly’s Future Video Survey showing that 90% of consumers around the world would consider using ad blockers in future, it’s a problem that’s only going to get worse.

Publishers are desperately searching for a way to ease the growing problem, but are finding that there’s simply no one-size-fits-all solution.

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We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally.

Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from Unruly’s Future Video Survey shows that 90% of US consumers would consider using ad blocking software. 

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Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. (more…)