Outstream Video Now The Most Popular Format For Advertisers

UK video ad spend has overtaken banner ads for the first time in the UK, rising 46% year-on-year to £699m during the first half of 2017.

According to the PwC / IAB UK Digital Adspend report, video now accounts for 35% of display advertising spend and is now the fastest-growing ad format.

The IAB’s report also revealed that outstream video spend nearly doubled, making the format the most popular choice for advertisers.