Great Scott! Creative Director Of Lexus Hoverboard Campaign Reveals Secrets Of Viral Success

Unless you’ve been hiding under a rock in outer space with industrial noise-cancelling headphones on for the past two months then you’ll have heard that Lexus created a hoverboard. No, not like one of those fakes that got our hopes up and then smashed them to pieces over the years.  A real life hoverboard that Marty McFly would be proud of. You know, one that actually hovers. 

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Real-life hoverboards and surfing waves on dirt bikes. We cannot contain our excitement – thank you, Adland!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

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