Unruly Announced As First Commercial Partner For MediaCom’s Cultural Connections Research Data

  • Deal helps Unruly clients maximise the cultural appeal and impact of video distribution across 52 markets worldwide
  • Unique research quantifies cultural impact on success of video ad content for the first time; Unruly to launch first cultural targeting capability

London – October 10, 2017 – MediaCom has partnered with video ad tech company Unruly to provide the News Corp-owned company with unprecedented insights into differing cultural preferences of consumers around the world.