How Do US Presidential Candidates’ Ad Campaigns Compare Going Into The New York Primaries?

Did you know that already more than $1billion has been spent on US political ads during the 2016 election cycle (Borrell Associates)? Or that the Presidential candidates and independent super-PACs have pushed out more than 152 TV and digital ads between them since July alone? 

After what has seemed like a decade, we are finally getting to the business end of the US Presidential election, with New Yorkers due to go to the polls today to vote in the primaries.  And the candidates for either party are looking for anything they can do to swing the race for the White House in their favor, including their ad campaigns.

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The next US presidential election might be a year and a half away, but that hasn’t stopped candidates from using the internet to speak directly to Americans.

Hillary Clinton announced her second bid to become the most powerful person on the planet with a two-minute video released on Sunday afternoon, which is rapidly capturing attention online.

After several years of dodging the question, Clinton released “Getting Started”, promising to become a “champion” for Americans. However, Ms. Clinton does not appear in the video until approximately 90 seconds in, focusing instead on everyday Americans throughout the video.

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