Harvey Nichols ‘Rewards’ – Did The Cannes Winner Steal Our Hearts?

Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year.

The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016.

So with only a few days to go till Cannes Lions 2017 kicks off, we thought we would look at the ad campaign in more detail.

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