Brands have been backing Vine for some time now. There’s a plethora of six-second content from all sorts of brands surfacing on the short-form video platform, driving huge value for all involved.
However, it’s not as easy as just deciding you want to use Vine and pointing and shooting.
Brands looking to get cut-through with their consumers need to create a native look and feel to their content that resonates with their target audiences. Short-form users on platforms like Vine won’t settle for intrusive, unauthentic video content – there’s way too much other great content on the platform to capture their attention. You have to get it right, or else users will simply swipe on.