Viral Review: Guinness Proves It’s ‘Made of More’

This article originally appeared in Campaign

Guinness continues its aspirational ‘Made of More’ campaign with a new video spot called ‘Comptown Cowboys’.

The long-awaited sequel to the brand’s joyous short documentary on the ‘Sapeurs’ of Congo, this new ad explores yet another underseen subculture with sensitivity and a sense of adventure.


Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend.

Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing his way through New York’s Grand Central Station, culminating in some impressive crowd choreography. Could this be the return of the flashmob?


In case you didn’t know, it’s St Patrick’s Day tomorrow – so to celebrate we have compiled some of our favourite Guinness ads of all time.

The historic brand effectively owns the holiday in Adland thanks in no small part to its long legacy of fantastic ads.


Clocks that tell you when you’ll die, rugby stars in notorious gangs and breaking every fashion rule in the book. It could only be AdLand!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.