It’s that time of year again. More than 160,000 people are currently ascending upon Las Vegas for all things consumer tech. That’s right, the Consumer Electronics Show (CES) kicks off today. Last year, the show saw more than 20,000 product announcements, close to 4,000 official exhibitors from more than 140 countries.
As everyone scours to find a fashionable wearable or their very own self-driving car, we took a look at the most shared videos from consumer technology brands, according to the Unruly Viral Video Chart.
Drawing on a wide range of psychological responses – including exhilaration, awe, warmth, sadness and knowledge – and social motivations – including hared passion, kudos – coolhunter, social utility, zeitgeist, self expression – consumer tech brands use a great variety of devices to get their videos watched and shared.