Norm Johnston appears on AdExchanger Talks podcast

In AdExchanger’s latest podcast, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them.

“Nothing against Facebook or Google, but most people would agree they shouldn’t be upwards of 70% of the total industry and 90% of the growth in digital”

Norm talks about how Unruly aims to provide high-quality audiences outside the high-gravity orbits of Google and Facebook.

“Nothing against Facebook or Google, but most people would agree they shouldn’t be upwards of 70% of the total industry and 90% of the growth in digital,” Johnston says. “Most advertisers and agencies are looking to diversify their portfolios.”

The conversation also turned to what UnrulyEQ can do for advertisers. “A lot of advertisers have these wonderful creative agencies that like to win awards and produce beautiful four-minute videos to do that,” Johnston says. “But it doesn’t quite work in programmatic environments and online where you have shorter attention spans … We will find parts of videos that resonate the most strongly. You can cut it up by segment, to target different individuals with different parts of a video that resonate with those groups. If advertisers have a predefined segmentation model with first-party data, it complements that.”

Listen to the podcast:

Read the original article on Adexchanger here.

Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.

In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.

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Virtual Reality hit another mainstream milestone this month thanks to the launch of Sony’s PlayStation VR.

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So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

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