The Geography Of Sharing: How Mastering Emotions Can Help Brands Succeed On A Global Scale

Did you know that Australians share branded video content faster than any other country worldwide? Or that the most common reason to share a video online in Japan is to seek other people’s opinions, while in the U.K. it’s to recommend a product or service?

Or, with a month to go to the Rio Olympics, how about that Brazilians are more likely to buy a product or love a brand after viewing an online ad than consumers in the US, South-East Asia and Europe? (more…)