Going For Gold: 3 Key Trends In Rio Olympic Ads

The Rio Olympics are so close now we can almost smell the Deep Heat. So, while the world’s biggest brands and advertisers get ready to battle it out, we thought we’d identify some of the key creative ad trends we have already noticed ahead of next Friday’s Opening Ceremony.

Certainly, looking through this year’s crop of ads, it’s already clear that advertisers aiming for gold  in 2016 are dialling up the emotional intensity of their content. We’ve already seen plenty of stark imagery, pounding soundtracks, and emotive speeches – all things that get people talking about and sharing ads.


Unicorns fight in the war against smoking and Pot Noodle helps people achieve their dreams. Of course, this could only happen in Adland!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.


Gatorade somehow makes us cry about baseball, Chanel makes fashion interesting and Red Bull gets a power up. Yep, it’s just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks.


5. Monster Energy – Recoil 2: Unleashed in Ensenada

The latest entry in the increasingly popular genre of “cars do things cars aren’t supposed to do”, Monster Energy’s spot is among the most excessive. It certainly has the most excessive title, described on YouTube as “Monster Energy: Ballistic BJ Baldwin Recoil 2 – Unleashed in Ensenada, Mexico”. Phew, even saying that is an adrenaline rush.

In any case, the ad finds the supposedly ‘Ballistic’ BJ Baldwin barrelling his dangerously bouncy vehicle through the streets of a real Mexican town. Watching it, I couldn’t help but be reminded of the sequence in Michael Bay’s “Bad Boys 2”, in which Will Smith careens in similar fashion through a Colombian favela. Although I should emphasise that that was a film and Baldwin’s antics are (in theory) decidedly real. That’s a handy distinction to draw with this kind of madness.