Viral Review: Apple TV’s First ‘Kiss’ Is A Hit

Our viral ad expert set his sights on tech giant Apple this month, and their new Apple TV spot- ‘The Kiss’. The video certainly has celebrity appeal, in the form of Allison Brie and Nikolai Coster Waldau, but was it enough to stir our reviewer? 

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This article originally appeared in Contagious.

The words “comedy gold” certainly don’t spring to mind when you think of controversial TV show Game of Thrones or moody rockers Coldplay.  But look at the top of this month’s Global Ads Chart and you may have to think again.

The hit HBO show and the UK rock band teamed up in May for the US version of Red Nose Day to film Game of Thrones: The Musical‘- and the results from the 12-minute skit have been something truly staggering.

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Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have superhero standoffs and knights doing their laundry.

 Enjoy!

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