Unruly Launches Lab To Help APAC Advertisers And Publishers Beat The Ad Blockers

  • Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
  • New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore

SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.

A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.

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Trust in advertising is at all-time low. When we ran our recent Future Video Survey, we found that 97% of internet users don’t have complete trust in advertising, while half don’t have any trust in advertising at all. 

Some of the main causes of this was that two-thirds (63%) of viewers find it creepy when ads follow them around the internet, while 61% are annoyed and put off a brand when they are forced to watch ads. So it is any wonder that consumers are turning to ad blockers, with 90% of the people we surveyed admitting they would consider using ad blocking software in the future?

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  • Video ad tech company launches its mobile ‘Future Video Lab’ in Paris to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with 58% of French consumers likely or very likely to use ad blocking software

PARIS – February 10, 2016 – Video ad tech company Unruly has launched a new video lab designed to help French advertisers deal with the increase in ad blocking software.

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Unruly went Back to the Future last week to celebrate the launch of our new Future Video Lab.

Brands and agencies grabbed their hoverboards on Back to the Future Day (October 21, 2015 – the day Michael J Fox’s Marty McFly and Christopher Lloyd’s Doc Brown travelled to in Back to the Future 2) and whizzed over to Unruly’s HQ in Shoreditch to open our new lab in style.

With the number of ad block users accelerating faster than a DeLorean on its way to 88mph and 95% of UK consumers considering using ad blocking software, the future is far from certain for advertisers.

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  • Video ad tech company launches ‘Future Video Lab’ at its US HQ in New York to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with more than half of US consumers likely or very likely to use ad blocking software

NEW YORK – September 24, 2015 – Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.

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