Unruly Launches Emotional PMPs To Help French Advertisers Connect With Programmatic Audiences

  • Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads

PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.

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  • New outstream video ad unit allows French advertisers to unlock the power of mobile video and maximise viewer attention
  • Unruly data shows a quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos

PARIS – October 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the French market.

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New In-Article Format Injects Video Ads Within Editorial Content, Providing French Advertisers with a High-Performance Video Solution and Publishers with New Opportunity to Monetise Traffic from Search and Social

PARIS – March 3, 2016 – Video ad tech company Unruly today introduces a viewable outstream format across the French market which creates new premium video ad inventory within article pages.

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  • Video ad tech company launches its mobile ‘Future Video Lab’ in Paris to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with 58% of French consumers likely or very likely to use ad blocking software

PARIS – February 10, 2016 – Video ad tech company Unruly has launched a new video lab designed to help French advertisers deal with the increase in ad blocking software.

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