This article first appeared on Marketing Magazine
If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar.
Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s the modern image of pop culture love, right? Think again. Thanks to a new chewing gum ad capturing the hearts of social media denizens everywhere, we may have to adjust our definition of millennial romance.