Viral Review: Love It Or Hate It, Extra Gum Is Definitely Having A Moment

This article first appeared on Marketing Magazine

If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar.

Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s the modern image of pop culture love, right? Think again. Thanks to a new chewing gum ad capturing the hearts of social media denizens everywhere, we may have to adjust our definition of millennial romance.