Unruly explainers

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. And we can hardly blame them!... 09/10/2017
Cookie Syncing – What Is It & How Does It Work?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. And we can hardly blame them!...

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Over the past few months, the IAB's Ads.txt program has taken centre stage in the ongoing conversation around increased transparency in digital advertising. In fact, the Ads.txt program has gained so much... 07/08/2017
Ads.txt – What Is It And How Does It Work?

Over the past few months, the IAB's Ads.txt program has taken centre stage in the ongoing conversation around increased transparency in digital advertising. In fact, the Ads.txt program has gained so much...

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Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines... 27/07/2017
What Is Header Bidding, How Does It Work And Who Benefits?

Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines...

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