Olympic Audiences Sprint Towards Digital Platforms – How Do You Catch Them?

We’ve come to an end of a summer filled with two major international sporting events –  the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made.

Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.

(more…)

As we gear up for the start of the semi-finals of the European Championships this evening, we thought we’d take a look and see which adverts are taking home our coveted ‘most shared’ trophy.

(more…)

Euro 2016 officially kicked off this weekend. In celebration, and because we’re Unruly, we thought we’d run down our list of the 10 most shared football ads of all time.

The Beautiful Game has always attracted beautiful ads, but our top 10 list shows off some truly awesome ideas. The diverse approaches taken by agencies and brands is testament to the inspirational power of the sport. I’m just hoping it rubs off on the England team this year!

(more…)

Today officially marks the kick-off of the 2016 UEFA European Championship – but there’s another competition going on off the pitch, as some of the world’s biggest brands battle it out to be crowned king of the Euros ads. 

We’ve rounded up the best of the bunch this week, so you can decide for yourself who should take home the trophy.

Nike leads the charge with the release of its ‘Switch’ campaign, featuring Adland’s favourite football/model Ronaldo, while Beats injected its usual flair into a player-filled spot.

(more…)