The quality of a movie trailer can mean the difference between a successful opening weekend and a box-office flop.
In fact, there are plenty of examples of movies that were made by their trailers. And creating an engaging and intriguing piece of pre-release content is an art-form unto itself.
But what persuades fence-sitters to go see your film, or gets film buffs talking? How do you entice groups of friends – and how do you snare those coveted opening night viewers?