M&S’s Paddington Ad Is Most Effective Christmas Ad Campaign Of 2017

M&S Has The Bear Essentials To Top UK Chart Ahead of Sainsbury’s And Aldi, While John Lewis’ “MozTheMonster” Down In 10th; Apple’s “Sway” Fails To Make Top 10

LONDON – Monday, December 11, 2017 – Marmalade sandwiches all round – M&S’s Christmas campaign, starring Paddington Bear, is the most effective Christmas ad campaign of 2017.

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