Unruly And Emotive Announce Strategic Partnership To Increase Video Shareability For Brands

SYDNEY – FRIDAY, 18 DECEMBER, 2015 – Video ad tech company Unruly and content marketing business Emotive have partnered to help increase the shareability and impact of social video ads in Australia.

To launch the partnership, Emotive tested the recently released Ricky Gervais ads for Optus using algorithmic tool Unruly ShareRank™ to predict the emotional impact of the ads ahead of launch.  The Unruly ShareRank algorithm, which predicts how shareable an ad is before it is distributed, has been trained by combining 2 trillion video views with more than 395,000 consumer data points.

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