Unruly Brings Emotional Targeting To Video Advertising In South-East Asia

  • Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad
  • GroupM first agency group to use new tool, which also helps brands reach light buyers, buyers of competitor brands and bespoke audiences

SINGAPORE – Friday, September 22, 2017 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers across South-East Asia connect with consumers most likely to emotionally engage with a specific ad.

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18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly

NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic.

Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic, proud and inspired.

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When it comes to advertising, emotions really do matter. You only need to look at the emotional rollercoaster that is most shared ads on the Unruly Viral Video Chart to see how making someone cry, laugh or gasp can have a huge effect on your ad’s shareability.

But there is a lot more to emotional advertising than just sharing. Research over the last decade has come up with compelling evidence of how important emotions play in brand recall and purchase intent too, while early tests of our new Unruly Custom Audiences targeting capability has found that people who experience stronger emotions are more likely to watch till the end.

So ads that put your target audience through the emotional wringer are more likely to make them remember your brand and spend more. But how do you go about creating an emotional advertising campaign?

Here are our seven’s steps to success:

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Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time

March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.

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