5 Things You Need To Know About Emotional Advertising In APAC

We know delivering emotional impact through video advertising leads to better audience engagement.

But, with APAC being such a diverse region, there is no one-size-fits-all approach that will work across multiple markets. (more…)

  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement;
  • Data finds Australian consumers are twice as likely to be saddened by ads than the global average viewer

SYDNEY – Thursday, August 11, 2016 – Australian viewers are twice as likely to cry when watching an ad than the rest of the world.


  • Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
  • New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore

SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.

A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.


A music video starring Colombian pop princess Shakira may not seem the most likely candidate as the most shared football ad of all time. However, when it comes to shareable branded content, Activia’s World Cup 2014 video “La La La” – made in conjunction with the World Food – is in a league of its own.

Since its launch, the ad has attracted 6.1 million shares, not only making it the most shared football ad of all time, but also the second most shared ad ever released, behind Google Android’s “Friends Furever” (7.4 million shares).

But what made the ad such a big hit online? Why did consumers share it and which audiences did it appeal most to? Well, to celebrate the European Championships kicking off today, we have analysed Activia’s ad in more detail.


This article originally appeared on Campaign‘s website.

Unruly has analysed the most-shared online ad of February – S7 Airlines and OK Go “Upside Down & Inside Out” by Damian Kulash and Trish Sie – to unearth some wisdom for marketers.


  • Unruly provides marketers with comparative insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitive set
  • Data shows happiness is most common emotion people feel while watching video ads worldwide, while US consumers more likely to like a brand and buy a product after watching an online ad than viewers in Europe

Thursday, March 10, 2016 – Did you know that the most shared ad of all time – Google Android’s 2015 commercial “Friends Furever” – made consumers around the globe feel almost four times as happy as the average ad?


As the world’s leaders gather together at Davos this week to make the world a better planet, video ad tech company Unruly looks at how brands are increasingly using social good in their advertising.


Ah, the Super Bowl. The Big Game. Americans far and wide will be hoping their teams get through the play-offs and make it to the biggest game of the year at Levi’s Stadium on February 7. Marketers, on the other hand, are gearing up for a different type of game.

Nielsen reported last year’s Super Bowl was the most watched TV program in US history, with a staggering 114.4 million viewers tuning in to watch the game. And if that wasn’t enough, CBS will this year be live streaming the whole game online – ads and all – at the same time. At $5 million for just 30 seconds, brands will be hoping to make every second count next month.


18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly

NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic.

Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic, proud and inspired.


We’ve said it before and we’ll say it again: strong emotions are key to the success of an online video.

Brands and content creators love to toy with our feelings. They like to pump you up with pulse-racing action, make you wistful for your youth before then compelling you to drop everything and travel the globe. Online adverts are an emotional rollercoaster at the best of times.